No, Snapchat isn’t intuitive for newcomers, but companies can no longer ignore it and this tool can help.
You already know about Snapchat even if you aren’t on it. The network for sending pics and videos that disappear shortly after viewing now has
100 million daily users, including an incredible 77% of college students. Those users log 10 billion daily video views, surpassing even Facebook’s numbers. Snapchat has even won unprecedented rights to show Olympic highlights this summer. One thing is clear: It isn’t going anywhere, and it’s definitely not just for teens anymore.