GoPro CEO Nick Woodman on how the global deal will impact content production, distribution, product innovation, and more.
Talk about branded content, and inevitably two brands will dominate the conversation. GoPro and Red Bull. Both have used action sports and adrenaline to take their brands far beyond little cameras and caffeine juice, to become full-blown media giants. And often, their work has been mutually beneficial—just count the Red Bull logos in GoPro videos like these.