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Welcome to Willoughby Avenue.... An independent Social Brand Publisher & Agency, committed to promoting the vivid narratives of People of Color

Our Brands

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KOLUMN Magazine

Mission

Our mission is quite simple, to "Celebrate the lives of People of Color, by giving our lives texture." We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers.

Metrics

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We actively create and promote social brands that focus on the key interests of People of Color globally, Culture, Politics, Travel, Art, History, Education and Film. Our social brands actively generate more than 15M Impressions and reach an audience of 5M+ each month.

Our leading brand, KOLUMN Magazine, is now one of the fastest growing Black-Owned Media & Entertainment properties on Social Media, with an average Monthly Growth of more than 5K New Subscribers (2019 – Sprout Social).

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KINDR'D Magazine

MISSION

Our mission is to feature & share the Travel, Art & Cultural experiences of People of Color.

Metrics

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Our team of Campaign Strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic Ads that appeal to the values of our audience and drive engagement for your brand.

Targeted Engagement

Reach & Engage an audience that specifically aligns with the value offered by your product or service.

Maximize Return On Ad Spending

Enhance your return on Advertising Spending by executing campaigns that speak directly to you.

Integrated Social Platforms

Willoughby Avenue brands seamlessly span all popular platforms, empowering your ability to reach your targeted audience where-they-live online.

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Wriit

MISSION

Wriit. offers Independent Editorialists, Journalists and Authors a home to openly express, share and monetize their voices. Now is the time to let your voice be heard.

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The Five Fifths

MISSION

The FIVE FIFTHS believes in the power of information, and Empowering Women of Color In Politics.

Welcome to Willoughby Avenue.... An independent Social Brand Publisher & Agency, committed to promoting the vivid narratives of People of Color

KOLUMN Magazine

KOLUMN Magazine_Home Page__02

Mission

Our mission is quite simple, to "Celebrate the lives of People of Color, by giving our lives texture." We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers.

Engagement

10 MILLION 

Impressions PER Month

The number of times, any content from or about our Social Brand that entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with Social Brand and more. (Total Count) - Facebook Insights (28 Days)

3.3 MILLION

Organic Reach Per Month

The number of people who had any content from or about our Social Brand enter their screen. This includes posts, check-ins, ads, social information from people who interact with our Social Brand and more. (Unique Users) - Facebook Insights (28 Days)

3.3 MILLION

Total Reach Per Month

The number of people who had any content from or about our Social Brand enter their screen. This includes posts, check-ins, ads, social information from people who interact with our Social Brand and more. (Unique Users) - Facebook Insights (28 Days)

22%

Engagement per Month

Total Page Engagement Rate per Month: The number of people who engaged with our Social Brand. Engagement includes any click or story created. (Unique Users) - Facebook Insights (28 Days)

Audience

Interests

62% 

Audience Gender Breakdown

Our Social Brand audience is comprised of 62% Women

43% 

Household Income

Social Brand audience is comprised of 43% of households with incomes of $50K Plus annually

50% 

Audience Age Breakdown

Social Brand audience is comprised of 50% plus Women between the ages of 35 - 54 years old

64% 

Education Level

Social Brand audience with prior college experience. 19% of audience members have attended Graduate School

47% 

Children in Household

Social Brand audience is comprised of 47% of households with children

8.15x

Small Business

Visitors are 8.15x more likely than the average internet user to visit websites in the Small Business category.

3.84x

Family & Parenting

Visitors are 3.84x more likely than the average internet user to visit websites in the Family & Parenting category.

3.14x

Celebrity Fan & Gossip

Visitors are 3.14x more likely than the average internet user to visit websites in the Celebrity Fan & Gossip category.

2.04x

News

Visitors are 2.04x more likely than the average internet user to visit websites in the News category.

6.56x

Law & Ethics

Visitors are 6.56x more likely than the average internet user to visit websites in the Law & Ethics category.

3.80x

Society

Visitors are 3.80x more likely than the average internet user to visit websites in the Society category.

3.00x

Government

Visitors are 3.00x more likely than the average internet user to visit websites in the Government category.

2.00x

Visual Arts

Visitors are 2.00x more likely than the average internet user to visit websites in the Visual Arts category.

4.07x

Music

Visitors are 4.07x more likely than the average internet user to visit websites in the Music category.

3.76x

Local

Visitors are 3.76x more likely than the average internet user to visit websites in the Local category.

2.96x

Relationships

Visitors are 2.96x more likely than the average internet user to visit websites in the Relationships category.

1.84x

Health & Fitness

Visitors are 1.84x more likely than the average internet user to visit websites in the Health & Fitness category.

We actively create and promote social brands that focus on the key interests of People of Color globally, Culture, Politics, Travel, Art, History, Education and Film. Our social brands actively generate more than 15M Impressions and reach an audience of 5M+ each month.

Targeted Engagement

Reach & Engage an audience that specifically aligns with the value offered by your product or service.

Maximize Return On Ad Spending

Enhance your return on Advertising Spending by executing campaigns that speak directly to your audience's interests.

Integrated Platforms

Willoughby Avenue brands seamlessly span all popular platforms, empowering your ability to reach your targeted audience where-they-live online.

KINDR'D Magazine

Mission

Our mission is to feature & share the Travel, Art & Cultural experiences of People of Color.

Engagement

3.2 MILLION 

Impressions Per Month

The number of times, any content from or about our Social Brand that entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with Social Brand and more. (Total Count) - Facebook Insights (28 Days)

1.9 MILLION

Organic Reach Per Month

The number of people who had any content from or about our Social Brand enter their screen. This includes posts, check-ins, ads, social information from people who interact with our Social Brand and more. (Unique Users) - Facebook Insights (28 Days)

1.9 MILLION

Total Reach Per Month

The number of people who had any content from or about our Social Brand enter their screen. This includes posts, check-ins, ads, social information from people who interact with our Social Brand and more. (Unique Users) - Facebook Insights (28 Days)

12%

Engagement Per Month

Total Page Engagement Rate per Month: The number of people who engaged with our Social Brand. Engagement includes any click or story created. (Unique Users) - Facebook Insights (28 Days)

Audience

Interests

62% 

Audience Gender Breakdown

Our Social Brand audience is comprised of 62% Women

43% 

Household Income

Social Brand audience is comprised of 43% of households with incomes of $50K Plus annually

50% 

Audience Age Breakdown

Social Brand audience is comprised of 50% plus Women between the ages of 35 - 54 years old

64% 

Education Level

Social Brand audience with prior college experience. 19% of audience members have attended Graduate School

47% 

Children in Household

Social Brand audience is comprised of 47% of households with children

8.15x

Small Business

Visitors are 8.15x more likely than the average internet user to visit websites in the Small Business category.

3.84x

Family & Parenting

Visitors are 3.84x more likely than the average internet user to visit websites in the Family & Parenting category.

3.14x

Celebrity Fan & Gossip

Visitors are 3.14x more likely than the average internet user to visit websites in the Celebrity Fan & Gossip category.

2.04x

News

Visitors are 2.04x more likely than the average internet user to visit websites in the News category.

6.56x

Law & Ethics

Visitors are 6.56x more likely than the average internet user to visit websites in the Law & Ethics category.

3.80x

Society

Visitors are 3.80x more likely than the average internet user to visit websites in the Society category.

3.00x

Government

Visitors are 3.00x more likely than the average internet user to visit websites in the Government category.

2.00x

Visual Arts

Visitors are 2.00x more likely than the average internet user to visit websites in the Visual Arts category.

4.07x

Music

Visitors are 4.07x more likely than the average internet user to visit websites in the Music category.

3.76x

Local

Visitors are 3.76x more likely than the average internet user to visit websites in the Local category.

2.96x

Relationships

Visitors are 2.96x more likely than the average internet user to visit websites in the Relationships category.

1.84x

Health & Fitness

Visitors are 1.84x more likely than the average internet user to visit websites in the Health & Fitness category.

Our team of Campaign Strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic Ads that appeal to the values of our audience and drive engagement for your brand.

Video & Rich Imagery Ads

Our Campaign Strategist work collaboratively to create a rich and engaging experiencing using premium imagery and video.

Canvas Ads

A full-screen ad experience built for bringing brands and products to life on mobile devices. Our Canvas Ads bring together the best aspects of your product or service through video and rich imagery.

Campaign Optimization

Our Campaign Strategist continuously monitor and adjust ad placement, frequency, scheduling, layout and model performance, as we strive to optimize ad spending.

Wriit

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Mission

Wriit. offers Independent Editorialists, Journalists and Authors a home to openly express, share and monetize their voices. Now is the time to let your voice be heard.

The Five Fifths

The Five Fifths Home Page__00

Mission

The FIVE FIFTHS believes in the power of information, and Empowering Women of Color In Politics.