Online dating is a billion-dollar industry, but swiping for new friends is still a little awkward for users and investors.
In 2016, finding a romantic partner or a casual fling through a smartphone app is more or less mainstream. A study published in 2013 found about a third of newly married couples met online, and a Pew Research Center survey released last year found most American adults agree that “online dating is a good way to meet people.”
