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How Social Media Is Quietly (Yet Radically) Changing The Way We Buy Stuff

One man’s run-in with a Roomba holds a lesson in the ways social platforms are transforming customer experience.

I was a couple years late to the party, but last winter I joined the 9 million-plus people who’ve watched the YouTube classic, “Cat in a Shark Costume Chases a Duck While Riding a Roomba.” The title is pretty much self-explanatory. But after I finished watching (and laughing), what I was really interested in was getting myself a Roomba.

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