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With RadioPublic, These Podcasting Pioneers Plan To Reinvent The Medium

PRX’s Jake Shapiro is launching a new company that aims to bridge the gap between podcasts and old-school radio.

Don’t let all the buzz fool you: Podcasting is still very much in its infancy. As of early last year, only 17% of Americans listened to podcasts regularly, according to Pew. Jake Shapiro and Kerri Hoffman, both veterans of Public Radio Exchange (PRX) and podcasting pioneers, are hoping to change that with a unique partnership.

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