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How Beautycon Stars Are Leading Conversations About Diversity

In the gaggle of beauty vloggers and the fans who love them, Beautycon CEO Moj Mahdara sees much more than just pretty faces.

When digital entrepreneur Moj Mahdara became CEO of Beautycon in 2013, the company was a small startup that hosted conferences for online beauty influencers and their fans. Under Mahdara’s watch, Beautycon has bloomed into a full-grown multimedia company with a subscription service, an online hub and global conferences that attract crowds of up to 12,000 people. She spoke with Fast Company about taking young, beauty creators to London and Dubai, and how the web is way ahead of traditional media when it comes to diversity.

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