The brand has published a new book and podcast series to take lessons from its longstanding activism conference to a wider audience.
For more than 20 years, Patagonia has hosted its Tools For Grassroots Activists Conference to train, inform, and inspire those working at the local level to influence environmental issues. Speakers like Terry Tempest Williams, Bill McKibben, Annie Leonard, and more gather to talk about what environmental activists need to attract members, publicize issues, communicate to donors, and inspire people to take action. Now the brand is taking these lessons far beyond the conference with a new book, Tools for Grassroots Activists, and podcast series featuring talks from past conferences.
