Press Enter / Return to begin your search.

Why I Won’t Be Watching Today’s Apple Event

Here comes another Apple product announcement. Stop salivating.

Steve Jobs fueled the mania for Apple’s product releases in two important ways. First, he brought showmanship to the events, a combination of prestidigitation and circus blarney that Apple’s new leadership can’t match. Second, and more importantly, on more than one occasion Jobs delivered products that truly changed our world. As a result, Apple product announcements are preceded by dozens of frothy articles explaining why this or that predicted feature will alter—sorry, revolutionize—our lives.

Read Full Story

Leave a Reply