Here comes another Apple product announcement. Stop salivating.
Steve Jobs fueled the mania for Apple’s product releases in two important ways. First, he brought showmanship to the events, a combination of prestidigitation and circus blarney that Apple’s new leadership can’t match. Second, and more importantly, on more than one occasion Jobs delivered products that truly changed our world. As a result, Apple product announcements are preceded by dozens of frothy articles explaining why this or that predicted feature will alter—sorry, revolutionize—our lives.