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Waze, “London Has Fallen,” and Morgan Freeman Want You To Be President

That’s going to be one epic, transcendent, yet warm and human left turn in 3.5 miles.

Alternate-reality marketing for movies is nothing new—but usually, the movies that get that kind of treatment are ones that have some extensive world-building involved. It makes sense to deepen the world around 10 Cloverfield Lane or to offer a look at the police case files in Gotham City in the lead-up to The Dark Knight Rises—but a proudly B-movie style action flick like London Has Fallen doesn’t usually offer fans the opportunity to live in the world of the film.

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