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This One Thing Gives Women The Edge In Crowdfunding

The use of language and the ability to tell a story helps level the playing field for women entrepreneurs seeking funding through Indiegogo.

From glass ceilings to wage gaps, women in the workforce are often at a disadvantage. For female entrepreneurs, the challenges are sometimes even greater. But recent research has uncovered something that is working in women founders’ favor: storytelling on crowdfunding platforms.

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