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Samsung Is Working Hard To Humanize Its Image

The company’s top marketing guys in North America talk about a changing brand, the new medium of VR, and a new approach to selling phones.

Samsung is getting an image makeover. Historically, the South Korean electronics giant has been seen by Westerners as huge, foreign, inscrutable, and old school. But the company is trying to put forward a different face in its public appearances and TV commercials.

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