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Samsung Is Opening A Massive Flagship Store That Doesn’t Stock Any Products

Meet the “un-store,” Samsung’s vision for the future of stores.

On Monday, Samsung opened a new 40,000-square-foot store in New York’s Meatpacking District. Across the street from the High Line and a block away from the Whitney Museum of American Art, it’s a prime piece of retail space. But one pursuit “the flagship” is not focused on, says Zach Overton, its general manager, is retail.

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