Meet the “un-store,” Samsung’s vision for the future of stores.
On Monday, Samsung opened a new 40,000-square-foot store in New York’s Meatpacking District. Across the street from the High Line and a block away from the Whitney Museum of American Art, it’s a prime piece of retail space. But one pursuit “the flagship” is not focused on, says Zach Overton, its general manager, is retail.