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Is Snapchat One Step Closer To Being A Major Content Discovery Platform?

The messaging app is adding Mashable, IGN, and Tastemade to the Discover tab, upping its count to 15 publishers.

In an ongoing effort to bring more media brands onto its Discover platform—and boost advertising revenue—Snapchat has struck deals with Mashable, IGN, and Tastemade. But this time, the app will not be removing partners to make room for the new additions, unlike when it introduced BuzzFeed last month.

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