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BlackRock Acquires FutureAdvisor, In A Bid To Win The Investor Tech Arms Race

All customers want, it seems, is a dashboard for investing.

BlackRock, the world’s largest asset manager, just made an unusual purchase: a startup called FutureAdvisor, which offers low-cost, algorithm-based automated portfolio management. The company, whose dashboard is designed for use by investors who might not be able to pay a conventional money manager, is based in San Francisco and has primarily targeted a techie user base to date.

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