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Inside Pandora’s Plan To Reinvent Itself—And Beat Back Apple And Spotify

In 2016, personalized Internet radio alone won’t cut it. Here’s how Pandora hopes to maneuver its way to profitability.

For somebody who just got off of a red-eye flight across the country at six this morning, Tim Westergren seems strangely energized. Perhaps it’s adrenaline. But it would be hard to blame him if there was a shred of terror in there, too. Two days earlier, Westergren had suddenly found himself with a new job: chief executive of Pandora, the Internet radio company he cofounded 16 years ago.

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