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How Do You Redesign The Simpsons?

The Simpsons has one of the strongest, most complete visual brands on Earth. What happens when you tear it apart?

Why are the Simpsons yellow? According to Matt Groening, that unmistakable hue was chosen because it was unmistakable. “An animator came up with the Simpsons’ yellow and as soon as she showed it to me, I said: ‘This is the answer!'” the show’s creator once told the BBC.”Because when you’re flicking through channels with your remote control and a flash of yellow goes by, you’ll know you’re watching The Simpsons.”

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