“Any fool can make a point,” says writer Jeff Goins. “The truly creative person makes a connection.”
Most of us value creativity even if we do so for different reasons. Maybe you’re an entrepreneur trying to hit on your next big idea. Or maybe you’re somebody with a creative side hobby. So even while many of us are looking for our inner artist, only some think to ask themselves what’s the actual value of creativity in the marketplace—a question that isn’t always easy to answer.