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Google Will Let Marketers Target Ads Based On Users’ Email Activity

Marketers can tailor ads to your interests if you use Google search, Gmail, or YouTube while signed into your email.

Google may soon start showing you ads that you actually want to click on, just in time for Advertising Week. The tech giant has introduced a new addition to its arsenal of tools for advertisers: Customer Match will let marketers—only those to whom you have already provided your email address—show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube.

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