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Why Converse Gives Chuck Taylor Fans Control Of The Brand

Brand vice president-general manager Geoff Cottrill talks about why free studio time for musicians is great advertising, and more.

As iconic American brands go, the Chuck Taylor may be the least advertised. Don’t get me wrong, the Nike subsidiary spends plenty of money on marketing, but think about the most popular brands out there: Air Jordans, iPhones, Budweiser—along with an unforgettable logo and product, they boast ads that have had a cultural impact. Whether it’s “Is it the shoes?,” “Hello?,” or “Waassuuuup?,” the advertising is part of the aura.

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Finally, The Self-Rolling Yoga Mat You Never Knew You Wanted

Get all bent out of shape during your workout—not while trying to put away your gear after.

According to Aaron Thornton and Yu Tsai, you’re all idiots. You can’t even roll up your yoga mat without dropping it onto the dirty street, and getting the things into the trunk of your car is totally beyond your tiny brain. Their Kickstarter pitch video is like that scene from Zoolander where the models are in a gas station spraying petrol all over each other.

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RelateIQ, Salesforce’s $390 Million “Siri For Business,” Grows Up

The newly rebranded SalesforceIQ wants to understand your inbox and calendar better than you do.

Among the many announcements at this year’s Dreamforce conference, a well-attended corporate confab in San Francisco for Salesforce users, one in particular stood out: a startup that Salesforce spent nearly $400 million acquiring was being fully integrated into the corporate mothership. RelateIQ, a data-driven company that was once seen as a future competitor to Salesforce, announced that their tech is being used to fuel two new Salesforce products. RelateIQ’s algorithms and interface, which functions roughly like a Google Now or Cortana, are now being used to create two new software programs for small businesses and Salesforce’s large corporate users.

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Jeff Bezos-Owned Blue Origin To Build And Launch Rockets On Florida’s Space Coast

The private aerospace company is opening a production facility, adding 330 jobs and investing more than $200 million.

Blue Origin, the rocket company started by Amazon CEO Jeff Bezos, announced Tuesday that it was building a manufacturing facility on Florida’s Space Coast, just south of the Kennedy Space Center, and would be launching from there “later this decade.” The company is investing at least $200 million in the region and will add about 330 jobs through its new production site. The announcement was touted as a huge boost toward realizing commercial space travel, with Florida making efforts to position itself as a hub of “space commerce.”

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