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Why Converse Gives Chuck Taylor Fans Control Of The Brand

Brand vice president-general manager Geoff Cottrill talks about why free studio time for musicians is great advertising, and more.

As iconic American brands go, the Chuck Taylor may be the least advertised. Don’t get me wrong, the Nike subsidiary spends plenty of money on marketing, but think about the most popular brands out there: Air Jordans, iPhones, Budweiser—along with an unforgettable logo and product, they boast ads that have had a cultural impact. Whether it’s “Is it the shoes?,” “Hello?,” or “Waassuuuup?,” the advertising is part of the aura.

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