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BuzzFeed’s Quest For Impact In The Viral News Era

BuzzFeed is committed to building a world-class news organization, but measuring its effectiveness is no simple task.

When BuzzFeed CEO and founder Jonah Peretti announced the company’s distributed publishing strategy nearly a year ago, it was accompanied by a new metric with which to measure BuzzFeed‘s reach across multiple platforms. A few weeks later, BuzzFeed announced it had surpassed 5 billion “content views.” In a post last week, publisher Dao Nguyen revealed that time spent and engagement are now equally important ways that her team measures the success of their content across the globe.

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