You can’t “drill down” and “synergize” your way out of every work-related bind.
I’d been hired to help Ross with his new firm’s rebranding, but I sensed problems that ran deeper than just a stale brand. Ross was under a lot of pressure from himself as well as the firm. He was just three months in as chief marketing officer (CMO) and had moved his family cross-country to take the position. So the pressure was personal.