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Your Facebook Feed Will Soon Be Filled With Strange Faces

Facebook has acquired video filter app MSQRD, in what looks like an attempt to spice up its video content—and catch up to Snapchat.

Facebook just scooped up Masquerade, the Belarus-based company behind MSQRD, an app that specializes in zany video filters—which means it’s just a matter of time before you start seeing videos in your news feed tricked out with Snapchat-style filters. Neither company has disclosed how much Facebook paid for the acquisition.

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