Facebook has acquired video filter app MSQRD, in what looks like an attempt to spice up its video content—and catch up to Snapchat.
Facebook just scooped up Masquerade, the Belarus-based company behind MSQRD, an app that specializes in zany video filters—which means it’s just a matter of time before you start seeing videos in your news feed tricked out with Snapchat-style filters. Neither company has disclosed how much Facebook paid for the acquisition.
