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Why Toms Shoes And AT&T Are Taking A Virtual Reality Trip To Colombia

Toms CEO/founder Blake Mycoskie and AT&T SVP brand marketing Fiona Carter talk about the brands’ relationship, the power of VR, and more.

Back in 2009, AT&T created an ad about how its services can benefit small businesses. To illustrate that point they took a little trip to Uruguay with an entrepreneur named Blake Mycoskie, who had a little company called Toms Shoes, and launched the ad during that year’s Masters golf tournament. Not only did the spot get the telecom’s point across with a great story, it also put Toms on the map and significantly boosted sales.

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