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Why One Social Network Just Turned Off Followers And Hashtags

Storehouse, a mobile publishing network by an ex-Apple designer, has decided that followers create pandering, and pandering ruins everything.

When the iPad app Storehouse launched in early 2014—designed as a way to publish brief, uniquely laid out, photo-driven stories with the world—it operated with all of the flourish you’d expect an app led by an ex-Apple designer to have. The company was founded by Mark Kawano, who had worked on iPhoto and served as Apple’s user experience evangelist before founding his company, and it showed.

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