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Why Brands Should Be Against “Logo-rrhea”

Marketers need to stick to their guns when it comes to corporate rebranding.

In early September, Verizon unveiled a new logo, part of a larger rebranding effort aimed at projecting transparency in a product category known for complexity and opacity. According to Michael Bierut, a partner at Pentagram, which created the new logo, “simplicity, reliability, and focus on the customer” was the guiding spirit.

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