Sixty-eight percent of American moms use Instagram daily. Freshly Picked shares tips about how to get them to follow your brand.
In 2012, Susan Petersen was at a conference listening to a business speaker drone on about how important it is for companies to be where their customers hang out. As the founder of Freshly Picked, a company that makes tiny leather moccasins for babies, her target demographic was new moms. “I thought, my customers spend all their time breastfeeding,” she recalls. “Instagram is the only social platform that lends itself to a one-finger scroll, so I’m going to put all my eggs in the Instagram basket.”