Apple hits a new price point with the new SE, but doesn’t sacrifice much quality or many features to get there.
Saying this might make Apple’s marketing people wail and gnash their teeth, but here goes: The company’s new iPhone SE is a value phone. And its $399 price tag might be the magic sub-$400 number that gets many would-be iPhone buyers in the door and buying Apple apps, services, and content for the first time.
