Testive’s tech and coaching model focus on getting students to do what they’d rather put off.
While college entrance exams are now optional for some schools, and the status of the tests has flagged amid discussions of bias and limited predictive value, the SAT and ACT are still important elements of the college admissions process. The belief that it’s in college-bound kids’ best interest to get the highest score they can has resulted in a multibillion-dollar test-prep industry that more than doubled in size between 1998 and 2012. When the SAT changes in January 2016 (it’s going back to two sections and 1,600 points, among other revisions), there’s sure to be extra demand to be on top of the new test.
