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This Is The Last Ad Ever For The Most Interesting Man In The World

Dos Equis retires the iconic character in style with a one-way ticket to Mars.

And in a flash of light, he was gone. A man who once ran a marathon because it was on his way. A man whose blood smells like cologne. A man who’s won a lifetime achievement award, twice. He doesn’t always drink beer, but when he does, you know what beer he drinks.

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