For women’s health week, women-oriented condom brand Sustain wants to spark conversations about what safe sex really means.
In 2014, Meika Hollender launched Sustain, a condom brand marketed at women, empowering them to take their sexual health into their own hands. She didn’t realize how quickly she would become the target of harassment. When she explains her company’s mission, men regularly ask her whether she would like them to test out the condoms she’s selling. “Sometimes it’s funny, sometimes it isn’t,” Hollender says.