From the Cola Wars to the battle between long-distance carriers, we take a look at some of the biggest business rivalries in recent history.
You’re paused in the soda aisle at the grocery store or on your way into work, in search of your morning latte. Coke versus Pepsi, Dunkin’ Donuts versus Starbucks—which brand do you choose? For you, it’s a split-second decision shaped by years of habit and brand marketing. But for the rival companies, understanding and shaping that decision is a daily obsession that involves thousands of employees and costs billions.