Five years ago, everybody was excited about the idea of using tech to borrow things like power drills. In practice, though, not so much.
“How many of you own a power drill?” Rachel Botsman, the author of the book The Rise Of Collaborative Consumption, asked the audience at TedxSydney in 2010. Predictably, nearly everyone raised his or her hand. “That power drill will be used around 12 to 15 minutes in its entire lifetime,” Botsman continued with mock exasperation. “It’s kind of ridiculous, isn’t it? Because what you need is the hole, not the drill.”
