From making flights tolerable to modernizing the museum, here are 2015’s best examples of experience design.
Good design goes beyond the simple act of imbuing a product with visual beauty or perfect functionality. It’s also about making someone feel satisfaction, excitement, or comfort while interacting with it. That’s where experience design comes in, and this year’s finalists and winner exemplify this facet by updating the museum visit for the 21st century, making your flight less miserable, or making it easier to navigate through complicated spaces. Congratulations to all, and many thanks to our judges: Dan Gardner, cofounder of Code and Theory; Mauro Porcini, SVP and chief design officer of PepsiCo; and Kevin Young, SVP of product experience at Continuum. And finally, a sincere thank you to everyone who entered and supported Fast Company‘s commitment to elevating the design profession.