Three years in the making, the new app dares to rethink how people have worked with words on screens for decades.
FiftyThree could have launched its new iPhone app three years ago and quickly amassed millions of users. But the New York-based company decided to take the scenic, more thoughtful route. Instead of shrinking down Paper—the sketching app chosen by Apple as its iPad App of the Year in 2012—and cramming it onto the iPhone, they reinvented it entirely. That process, as you might imagine, posed no shortage of challenges amidst what CEO and cofounder Georg Petschnigg says were the “thousands of decisions” that needed to be made. No wonder it took so damn long.