Apple’s radio play may get all the attention, but DJ Skee’s baby is growing fast.
When Apple introduced its revamped Apple Music ecosystem in June, one of the most intriguing features was Beats 1, a live, 24-hour, human-curated Internet radio station featuring top talent. Beats 1 eschews firm playlists and computer algorithms in favor of an old-school, expert-led, handcrafted listening experience, using lean, internet-only technology. Observers have hailed it as a “serious threat” to both traditional and satellite radio as well as other streaming services, and analyzed its content for secrets to Apple’s grander musical agenda.
