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Survey: Mark Zuckerberg Is The Most Popular—And Least Liked—Tech CEO

Facebook’s Zuckerberg and Apple’s Tim Cook are tech’s most recognizable CEOs—which may explain the polarized public opinion of them.

Over the past decade, Facebook CEO Mark Zuckerberg has been elevated from precocious founder to bona fide tech celebrity. Media outlets breathlessly report on his every move and fawn over Facebook posts about his infant daughter. A new survey by digital media company Morning Consult found that Zuck is the most popular tech CEO, with Apple’s Tim Cook coming in a close second.

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