Six months after introducing Square Marketing, the company has data that shows its digital coupons increase sales.
If you pay attention to news coming from Square, you know that it’s been a long time since all it did was process credit-card payments using its itty-bitty swiper. The expansion of its small-business services began in earnest back in 2012, with an app that transformed an iPad into a cash register. In May 2014, it turned receipts into miniature customer surveys and started fronting money to small businesses that they could repay a little bit at a time from their Square transactions. In April of this year, it launched Square Marketing, a service that lets businesses send digital offers such as discounts to their customers. And in August, it started to help businesses schedule appointments.