After the backlash over its privacy policy, Spotify has apologized. Could it have avoided this headache with a clearer message?
Spotify apologized to users this afternoon after a recent change in its privacy policy sparked a strong backlash. CEO Daniel Ek’s wordy explanation was apparently enough to assuage some high-profile users, many of whom were threatening to quit the service. But was this fiasco really a case of a misstep in policy, or just bad messaging?
