The Instagram celebrity is helping the brand create this limited, photogenic product run for Coachella.
No one has ever, ever said, “You know what Instagram could use? More food photography.” But while your cousin Bruce has a choice whether or not to post yet another “epic” snap of his latest cheeseburger conquest, when you’re a food brand, your choices of social content are a bit more limited. In order to stay interesting, you need to get creative. To that end, Sonic decided to tailor a specific menu item to this specific social medium.