Facebook’s COO offers insight on how the company is pushing clients to take advantage of the smartphone revolution.
Facebook’s COO offers insight on how the company is pushing clients to take advantage of the smartphone revolution.
Facebook’s growing stature as an advertising juggernaut is increasingly overshadowing its identity as a mere “social network.” This evolution was especially clear during New York’s annual Advertising Week event, as chief operating officer Sheryl Sandberg and a team of Facebook of executives revealed some key client metrics and initiatives—among them, the fact that Facebook now has a whopping 4 million advertisers on its platform. Sandberg talked with Fast Company about the ways Facebook is helping advertisers take advantage of the global proliferation of mobile devices.
