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Noosa’s Playbook For Gaining Ground On Industry Giants

Savvy moves by yogurt maker Noosa helped it steal major market share from brand behemoths like Yoplait and Dannon. This is how they did it.

In 2005, Koel Thomae was visiting her mother in the Australian seaside town of Noosa when she had a life-altering experience. It involved a cup of yogurt.

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