The brand is hoping more content, new products in health, beauty, and cookware, and events will bring girls together.
There’s a pretty big movement in pop culture right now that’s taking an inspired swipe at gender issues and stereotypes, whether it’s the rise of Amy Schumer, the new Ghostbusters, the new Thor, the launch of Vice’s Broadly, or the record-breaking popularity of the women’s world cup, the signs are everywhere and the momentum continues.
