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The Trouble With Digitizing History

The Netherlands spent seven years and $202 million to digitize huge swaths of AV archives that most people will never see. Was it worth it?

Driving through the Dutch countryside near the town of Hilversum, I have an overwhelming feeling that the surrounding water will wash out the road, given that my car is almost level with it. So it’s surprising that the Netherlands’ main audiovisual archives at the Sound and Vision Institute reside in a multilevel underground structure here, ostensibly below sea level.

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Yanking Out The Underground Tracks Is One Way To Solve Urban Mobility Problems In London

The architecture firm’s “Walk the Line” concept subs in airport-esque people movers for Underground cars.

“Transportation in London is a bit of a minefield,” Christian Coop, design director at NBBJ’s outpost in the British capital, says. The global architecture firm is no stranger to wildly imaginative design proposals and when prompted to dream up a way to make the city better, NBBJ turned its attention to the Underground—a labyrinthine system that accommodates more than 1 billion passenger trips in a year and is notorious for congestion and overcrowding.

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Apple’s 3D Touch Is Trying To Solve The Biggest Problem In Mobile

But can pressure sensitivity really beat Google’s mind-reading AIs?

Let’s say you want to take a selfie, or hail an Uber, or send a new email. How many taps does it take you? How many screens do you have to visit? It depends on what you’re trying to do, but the answer’s going to be “more than one.” This is mobile’s shallow UI problem; everyone from Google to Apple is feeling the pinch.

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Exclusive Interview: Everybody’s Working For The Weeknd

The chart-topping artist talks about those epic VMA ads, his relationship with Apple Music, and the art of being a brand.

On the song “Tell Your Friends,” The Weeknd sings, “Last year I did all the politicking/This year, I’m a focus on the vision.” And since his voice first mysteriously dropped online back in 2010, it’s been clear the 25-year-old Toronto native has had a shrewd strategy all along. From no pictures or interviews at the start, to building his name and spreading the word through key associations with artists like Drake and Ariana Grande, then appearing on soundtracks for blockbusters like The Hunger Games and Fifty Shades of Grey—all bricks in the foundation for becoming one of the biggest acts in music.

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If The Masters Of The Art World Designed Bikes, They’d Look Like This

What would a bike by Claude Monet, or Frank Stella look like? To celebrate a museum’s 100th birthday, Handsome Cycles tried to find out.

There’s no shortage of bike museums around the world, but there aren’t too many bikes that are displayed alongside paintings by Claude Monet and Frank Stella. But these bikes by Handsome Cycles are an exception: they are designed specifically to complement three showcase pieces in the Minneapolis Institute of Arts (MIA).

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Who’s Most At Risk From Climate Change? Not The People Who Caused It

Global warming will hurt some parts of the globe more than others.

As climate change gets worse, the tiny African country of Eritrea might be one of the worst places in the world to live. Droughts and floods will ruin crops on subsistence farms. Hotter weather will spread disease like malaria. Rising sea levels along the coast will make groundwater too salty to drink. And because the country is one of the poorest in the world, it’s also one of the least prepared for those changes.

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Pitch Perfect: How Universal’s Digital Marketing Helped It Have The Best Year Ever

Periscoped premieres and meme-inspired Snapchat filters have played a hand in the studio’s record-breaking, gangbusters year at the box office.

If you’ve spent any time on social media in the last few weeks, you’re almost certainly now aware that this Friday, M. Night Shyamalan‘s latest horror film, The Visit, opens in theaters. The film, which is about two kids who visit their creepy grandparents in rural Pennsylvania, has been heavily promoted on Snapchat via 10-second ads in its Live Stories feature. The trailer has been showing up in the Twitter feeds of people who have been tweeting about the VMAs and The Walking Dead. YouTube and Vine influencers have hosted advanced screenings and then plugged it to their multitudes of followers. Filmmaker Eli Roth and producer Jason Blum created special Snapchat stories for the film on their CryptTV digital network. In addition to the now old-school techniques such as its own Facebook page, where it has over 650,000 likes. The Visit even has a presence on Wattpad, the storytelling app, where Wattpad writers have been posting original stories inspired by the movie.

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