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Read More Why Gatorade Wants To Go Beyond The Drink To Make Athletes Better
Senior Vice President and General Manager Brett O’Brien talks sports tech innovation, the brand’s strategy for the future, and more.
Back in September, I went down to the famed IMG Academy, a private high school that’s also a high-performance sports factory that brands like Prince and Under Armour partner with to test new gear. I was there to check out an outpost of Gatorade’s Sports Science Institute (GSSI), which has been using the academy’s wide variety of athletes—along with the Brazilian national soccer team, the Boston Celtics, Kansas City Chiefs, FC Barcelona, and the University of Florida—to test its latest innovation. It’s a smart cap water bottle that, along with a software platform, sweat analysis patch, weight scale, and specialized Gatorade formulas, can measure and manage an athlete’s hydration rates in real time to help them get the right kind of recovery at the right time.
This Forest Will Grow Floating In Rotterdam’s Harbor
For a city that’s below sea level and covered in water, getting more green space involves looking toward the ocean.
When a city is below sea level, maybe it makes sense that a new city forest should float. In the Dutch city of Rotterdam, some neighborhoods aren’t just below sea level—they’re as much as 20 feet below, and over a third of the city surface is already covered in water. In March, a group of artists there will start to plant trees in the harbor instead of on land.
How To Be Funny In Brief, From a Writer For “The New Yorker” and “Inside Amy Schumer”
She writes sketches on Inside Amy Schumer and short humor for The New Yorker. Here’s how Hallie Cantor stays succinctly funny.
Brevity is soul. Usually that quote is longer, but who has that kinda time? With so much content competing for our attention, there’s a lot to be said for doing more with less. Unless there’s a way to say that with fewer words.
Why Desktop UX Still Has Something To Teach Mobile
New technologies may usurp old ones nearly every year, but many of us still reach for our old-school laptops. That’s no accident.
My wife was recently using her tablet, and I asked if she’d replied to an important email. She promptly put down the tablet and reached for her laptop. “Why not your tablet?” I quizzed. She gave me her best “Are you kidding?” face, saying in total deadpan: “I have work to do here.” My wife loves her tablet and uses it nearly every day but she clearly reaches for her laptop for “serious tasks.” While most of us can likely agree that mobile is the future of computing, something very interesting is happening here. In a world where new technologies usurp the old nearly every year, many of us are reaching for our old school laptops surprisingly often. This isn’t just nostalgia, there is something deeply inadequate about mobile. This post is about figuring out how to fix it.
The Way Designers Pick Materials Is Broken–And This Lab Wants To Fix It
From cellulose guitars to shape-shifting walls, Eastman Innovation Lab wants to introduce designers to emerging material science.
Advancements in industrial design are inextricably linked to material science. As designers look for ways to manufacture products that perform better and last longer, materials often offer a solution. But introducing designers to these new materials is more difficult than it sounds.
The Internet Is Increasing Inequality, Says The World Bank
Its benefits depend on where you live and your current economic status.
The Internet has often been called the Great Democratizer; a tool that gives everyone the opportunity to have their voice heard and to gain access to the same universal wealth of information as everyone else–-in short, a tool that puts everyone on equal footing. But according to a new report from the World Bank, that feel-good belief may be far from the truth. In fact, the Internet may be widening inequality.
Obama Administration To Announce Self-Driving Car Initiative
Move will speed development of driverless cars.
A new proposal to be unveiled by Obama administration officials on Thursday will speed the development of self-driving cars, according to Reuters. Transportation Secretary Anthony Foxx will be in Detroit on Thursday to discuss the administration’s initiative to get autonomous vehicles on the road faster in part by laying down a legal framework and guidelines that governs their use.
Wild, But Housebroken: Portraits Of 14 Exotic Pets Living In Suburbia
The photography of Areca Roe explores why some people choose a pig or a python over a dog or a cat.
There are two kinds of people in this world: those who have a heart attack when they find a burmese python in their living room, and those who only start panicking when their python is missing. Housebroken, a series of photographs collected into a book by Minneapolis-based Areca Roe, focuses on the latter: individuals who choose to share their life with strange and exotic pets like snakes, parrots, and pigs.
