The world’s most valuable sports team reveals an exclusive look at key social metrics, and the strategy behind its digital transformation.
Even if you’ve never watched a minute of soccer, chances are you still know Real Madrid. The Spanish team is not only one of the winningest, most successful clubs in all of world football, it’s also the richest sports team on the planet. And like all of the world’s major brands, the club has identified digital and social innovation as the future of its growth.
