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Inside Bernie Sanders’s Social Media Machine

From #FeeltheBern to Slack: The man behind Bernie Sanders’s social media agency talks the tools, techniques, and missteps of their campaign.

Ask most any political pundit a year ago who the 2016 Democratic nominee for president would be and virtually all of them would have told you that Hillary Clinton had the lock. But then something unexpected started happening: Bernie Sanders, the relatively unknown Independent senator from Vermont who was 60 to 70 points behind Clinton started attracting massive crowds to his burgeoning campaign.

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